Willpower Won't Save You. Here's What Will.

How long have you believed that if you just had more willpower, you could finally make that habit change you’ve tried and failed at so many times? If you ask people why they want to work with a Professional Coach, one of the top three reasons they will give is to get help cultivating or stopping a habit. What they are hoping to get from coaching is a secret code that will supersize their low to non-existent willpower. Instead, what they learn (over time, not overnight) is the correct use of willpower and the cultivation of what makes genuine and sustainable habit change, which is a thing very different from willpower. It’s Identity Engineering. But first, a word about willpower.