3 Truths for Aspiring Coaches

Professional Coach Rich Litvin advises that those who have embraced coaching as our profession refrain from labeling themselves as "Coaches." In his article, “Never ever say you’re a Coach,” he explains, “Coaching isn’t a title. It’s a tool.” He continues to say, “I’m not a ‘Coach’. Coaching is just one of the tools in my tool belt. Sometimes, I’m a Coach. Sometimes, I’m a Consultant. Sometimes, I’m a Teacher. Sometimes, I’m a Trusted Advisor.”